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Free tool

Shopify Sale Timezone Converter

A scheduled sale runs on your store's timezone, not yours. Put in the moment you want it live and see what to enter in Shopify.

When do you want it live

Black Friday 2026 is 27 November.

The moment you want shoppers to see the new price.

Where you are sitting when you plan this.

Settings → General → Store defaults in Shopify admin.

Enter this in Shopify

Store time to enter

2026-11-26 19:01

  • Your local time27 Nov 2026, 00:01
  • Store local time26 Nov 2026, 19:01
  • UTC27 Nov 2026, 00:01

These are 5 hours apart. Typing your own local time into Shopify would start the sale at the wrong moment.

Shopify runs scheduled discounts on the store's timezone, which is not necessarily yours and is not shown next to the field where you type the time. Everything here is computed in your browser.