Free tool
BFCM Sale Preparation Countdown
Black Friday is a fixed date and the preparation is not. Here is what is left, and what each remaining week is for.
Where you are
Days to Black Friday
55
Decide and write. Pick the products and the depth. Write the copy now, while nothing is on fire.
- 56–29dDecide and write
Pick the products and the depth. Write the copy now, while nothing is on fire.
- 28–15dBuild and rehearse
Set the sale up and dry-run it. A rehearsal in week five is free; the same discovery on the day is not.
- 14–8dFreeze
Stop changing prices by hand. Every manual edit after this point is one your restore does not know about.
- 7–3dCheck the exit
Confirm the end time, in the store's timezone, and confirm what each price returns to.
- 2–0dWatch
Nothing new goes live. Watch the first hour, then the last.
The phases follow the usual advice that a seasonal push needs six to eight weeks of lead time. The freeze at fourteen days is the one worth keeping: manual price edits made after a sale is configured are the ones a restore cannot know about.