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BFCM Sale Preparation Countdown

Black Friday is a fixed date and the preparation is not. Here is what is left, and what each remaining week is for.

Which year

Black Friday is the day after the fourth Thursday in November.

  • Black FridayFriday, 27 November 2026
  • Cyber MondayMonday, 30 November 2026

Where you are

Days to Black Friday

55

Decide and write. Pick the products and the depth. Write the copy now, while nothing is on fire.

  1. 56–29dDecide and write

    Pick the products and the depth. Write the copy now, while nothing is on fire.

  2. 28–15dBuild and rehearse

    Set the sale up and dry-run it. A rehearsal in week five is free; the same discovery on the day is not.

  3. 14–8dFreeze

    Stop changing prices by hand. Every manual edit after this point is one your restore does not know about.

  4. 7–3dCheck the exit

    Confirm the end time, in the store's timezone, and confirm what each price returns to.

  5. 2–0dWatch

    Nothing new goes live. Watch the first hour, then the last.

The phases follow the usual advice that a seasonal push needs six to eight weeks of lead time. The freeze at fourteen days is the one worth keeping: manual price edits made after a sale is configured are the ones a restore cannot know about.